Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Customer Success Story

Elliott Matsuura

Elliott Matsuura Canada Inc. is a manufacturing company that uses Sugar Sell and Sage 300 to supply their customers with machine tools for metal cutting and fabrication. MasterSolve tailored Elliott Matsuura’s CRM system to provide them with robust reports on activities and visits and optimize their system to help sales reps save time on data entry.

Read More
Videos & On-Demand Webinars

Content Marketing Tips

This video covers various content marketing quick tips. It shares how to create content your audience will care about and what you need to do

Read More
Videos & On-Demand Webinars

Email Marketing Trends for 2021

This webinar recording covers some of the email marketing trends that will be most popular in 2021. Key points: By allowing your end-users to create

Read More
Videos & On-Demand Webinars

Why CRM Implementations Fail

In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays

Read More
Customer Success Story

ATCOM Business Technology

ATCOM Business Technology Solutions uses Sugar Sell and Sugar Market to manage IT functions for a wide range of companies throughout North America. MasterSolve helped ATCOM develop an account-based marketing campaign within their marketing automation system to help diversify their marketing strategy.

Read More