Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Optimizing CRM for The Manufacturing Industry
Transformed by digitization, the manufacturing industry is changing how manufacturers design, produce, use, maintain, and
How to Clean Your CRM Data
Healthy CRM data is essential for the efficiency of your teams. However, it can become
How to Measure the Success of Your CRM User Adoption Strategy
Implementing a CRM software tool is a great way to improve organizational efficiency. However, you
4 of the Most Popular CRM Integrations You Need in Your CRM
Creating seamless business processes that always deliver takes a lot of organizational prowess. But businesses
MasterPlan: Your One-Stop Shop for CRM Success
The CRM industry has always changed rapidly, and it will change even more quickly in
How to Define a Pipeline Strategy for Financial Services Using CRM Software
With more and more organizations investing heavily in online services, AI-driven technologies, and self-service digital
How To Speed Up Troubleshooting and Standardize Ticket Escalation
In an ideal world, you should aim at solving customer issues on the first contact.
Best Practices for Building a Center of Excellence [Podcast]
In the following podcast, Sean Ouimette—a 20x Salesforce certified professional, Center of Excellence expert, and
How to Plan a Roadmap for Your CRM System
So what’s the secret of ensuring that your CRM system is adequately aligned to your
