“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
This month thousands of global organizations will be renewing their CRM licenses. In this recorded webinar, we discuss what questions you should ask before
GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.
Rhino Fleet Tracking provides an affordable GPS tracking service to help you manage your fleet and increase productivity and efficiency.
Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.
ATCOM Business Technology Solutions manages your IT functions so that you don’t have to.
A 2018 study by PwC reveals that customers are willing to pay up to 16% more for a product or service in exchange for a
Not every CRM is created equal, and it is important that any vendor attempting to sell you something focuses on what you need rather
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
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