“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Finding new customers is challenging. You have to actively search the market, stay up to date with recent trends and perfect your existing processes. Sadly,
If you work in the real estate industry, the chances are that you’re using a CRM to improve your workflows. The problem? There’s always room
Memorable customer experiences do not happen by luck. Think about an outstanding customer experience you have recently had. This positive experience was only possible due
Technology plays a critical role in optimizing customer experience (CX). This is important because organizations that provide excellent customer service throughout the entire customer life
Using sales technology helps sales teams improve close rates, synchronize sales systems, and increase productivity. Unfortunately, most sales teams use traditional strategies and tactics like
CRM (customer relationship management) systems are packed full of features that improve sales workflows and sales team effectiveness. For example, CRMs can help you automate
The biggest takeaway from SugarCRM’s Sales Kick off was the release of the CRM and Sales Impact Report. Unfortunately, the report results are not that
The recent digital transformation, which continues to gain momentum, would not be possible without cloud computing for business. Since the beginning of the pandemic, business
It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing
The way we work has changed over the past few months. COVID-19 is forcing us to adopt enhanced technological solutions such as automated processes and
