Blog
Here Are 5 Reasons To Consider A CRM
The customer is your world. A good company cares about its customers and strives to not only keep them happy, but satisfied. But their needs
Adrian Boerstra
May 21, 2020
Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Blog
What Is Customer Success & Why Is It Important?
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Adrian Boerstra
May 12, 2020
Blog
SugarCRM Elite Partner Spotlight For 2020
SugarCRM features a program throughout the year called “partner spotlight” where for two weeks one SugarCRM partner is given time to shine. Therefore, the selected
Adrian Boerstra
April 28, 2020
Blog
5 Up-and-Coming Account-Based Marketing Trends
In the year 2020, it is undeniable that Account-Based Marketing Trends is the strategy at the top of every marketer’s mind. Its popularity has been
Adrian Boerstra
March 12, 2020
Blog
What is Marketing Automation?
Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media
Adrian Boerstra
February 6, 2020
Blog
Aligning CRM with Your Customer Support
Some things are just better together. Customer relationship management (CRM) and customer support software make a great couple. They complement each other, make the other’s
Adrian Boerstra
January 13, 2020
Blog
Improving Customer Support With Your Current CRM
Improving your customer support with your current CRM is essential to keeping your customer base happy which leads to a successful business. Build a top-notch
Adrian Boerstra
January 6, 2020
Blog
Unlock The Value of Artificial Intelligence With CRM
Artificial intelligence has been a fascination with science fiction nerds for many years, and it’s been typified in classic entertainment such as Star Wars, Star
Adrian Boerstra
September 11, 2019
Blog
Introduction to Marketing Automation
https://www.youtube.com/watch?v=2ulJx9EV4ao Marketing Automation allows users to streamline the creation, management, and analysis of campaigns and leads in one place. However, automating and tracking previously manual processes
Adrian Boerstra
July 25, 2019
Blog
Reasons To Sync Your Email Services To CRM’s
In our webinar: 5 reasons you need a sync tool, Riva and MasterSolve touch on the five major reasons CRM projects fail and how to
Adrian Boerstra
July 11, 2019
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