Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.


How to Clean Your CRM Data

Healthy CRM data is essential for the efficiency of your teams. However, it can become outdated as data grows, resulting in a higher number of

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eBooks, Guides, & More

CRM Project Prioritization Tool

How do you prioritize CRM projects? Some organizations try to “eat the frog first,” tackling the most complex or challenging projects, hoping it will generate

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Videos & On-Demand Webinars

The Answer To CRM Complexity

CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of

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