“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Technology plays a critical role in optimizing customer experience (CX). This is important because organizations that provide excellent customer service throughout the entire customer life
With the business landscape ever-evolving and the price of customer acquisition constantly on the rise, we have now entered an era where sales and marketing
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
Marketing automation reduces the number of repetitive tasks that a marketer must carry out on the daily. Some of these tasks include submitting social media
My favorite stores have always been the ones that know me best. The clothing stores who send me a discount code when they notice I
Help your clients unite best-practice CRM with their customers’ decision journeys. But a new enterprise solution visualizes the customer’s entire decision process with internal efficiency
