“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
CRM (customer relationship management) systems are packed full of features that improve sales workflows and sales team effectiveness. For example, CRMs can help you automate
Sales has long been regarded as a numbers game. The more prospects you pump into your sales pipeline, the higher your chances of closing a
This is a guide to the broadly accepted meanings of terms commonly used in the Marketing Automation realm; it’s intended to be a living document,
