“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and
https://youtu.be/D69sjMJ0V3gThe integration of your marketing automation platform with your CRM is essential to the alignment of your sales and marketing teams. However, automatically syncing data
This is a guide to the broadly accepted meanings of terms commonly used in the Marketing Automation realm; it’s intended to be a living document,
In the past, marketing automation and technology were looked at as quick-fix solutions. However, a quick fix can never solve all of your problems and
Content marketing drives brand awareness in a variety of ways and the proof is in the pudding. Research shows that 80% of people enjoy learning
Content is everywhere. From our social media feeds, to our inboxes to the websites we frequent. Even if we aren’t looking for it there is
We have all heard the saying ‘Content is Key.’ It is a motto that most marketers live by churning out monthly, weekly, or even daily
The internet is the perfect first date for companies and customers. Customers will visit your website, see what you’re all about, and figure out if
Whether content should be gated or not is one of the biggest debates that has been raging for years in the marketing community. Should you
Most people still believe that the internet is a good thing. It makes our lives easier and it is rapidly evolving all the time to
