“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
Marketing has the power to revolutionize companies everywhere and has become an essential part of the modern-day business. But it has changed the way we
Do you feel like you’ve done everything right but you still aren’t getting the marketing results you were hoping for? Are you finding it difficult
Companies are changing the way they think about their customers. Now, instead of focusing just on customer support, they are looking toward customer success. Instead
Customer Experience is used so often in the modern business/tech world that it is easy to think it’s just a new buzzword. This couldn’t be
The transition for MasterSolve to shift from an office-based culture to a remote work environment was largely turn-key. In this video, we decided to
Last summer SugarCRM rolled out their 3 pillars. These were to be the core tenets upon which they would build their value proposition and differentiation.
What is Customer Relationship Management (CRM)? It is simply a piece of software used for managing all of your company’s relationships and interactions with customers
Account-Based Marketing is the latest hot topic. Check out this video to understand the steps you need to take to successfully use this strategy in
It’s Valentine’s Day and love is in the air. It’s the perfect time to make a love connection of your own; between your sales team
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