Turn the Light On Blog

Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.

Videos

Why CRM Implementations Fail

In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays

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Customer Success Story

Karpel Solutions Inc.

Karpel Solutions is a business and government solutions provider. They help clients achieve strategic goals by providing IT services and support, custom software development, and criminal case management software.

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Customer Success Story

GN Thermoforming Equipment

GN Thermoforming Equipment, based in Chester, Nova Scotia, Canada, is a leading manufacturer of roll-fed thermoformers for the production of high-quality plastic packaging.

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Customer Success Story

Rhino Fleet Tracking

Rhino Fleet Tracking provides an affordable GPS tracking service to help you manage your fleet and increase productivity and efficiency.

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Customer Success Story

Elliott Matsuura

Elliott Matsuura Canada Inc. is a value-added supplier of quality machine tools for metal cutting and fabrication.

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Blog

Should Chatbots Be a Part of Your Brand Strategy?

It’s an open secret: chatbots and marketing automation tools have gained popularity in recent years. Companies who were once skeptical are catching on to the advantages of these tools and how they can significantly improve productivity and customer experience while reducing

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