Videos
How CRM Improves Your Bottom Line
This video highlights the benefits a CRM can have on your bottom line. For more information on how CRM systems can be used to improve
MasterSolve
April 27, 2021
Turn the Light On Blog
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Blog
Drive Customer-Centricity With These CRM Tips
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
D'Andre Davis-Taylor
April 26, 2021
Blog
5 CRM Features That Will Help You Sell Better
CRM (customer relationship management) systems are packed full of features that improve sales workflows and sales team effectiveness. For example, CRMs can help you automate
Arjun Dewan
April 22, 2021
Blog
Get CRM Buy-In & Commitment from Executive Leadership
Gaining buy-in and commitment from your executive leadership team for CRM implementation is critical in whether the investment will succeed. A lack of leadership support
Chris Cassity
April 14, 2021
Blog
6 CRM Benefits that Improve Your Bottom Line
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
Jenny Jones
April 5, 2021
Blog
SugarCRM SKO FY’22 Recap: The Impact of CRM
The biggest takeaway from SugarCRM’s Sales Kick off was the release of the CRM and Sales Impact Report. Unfortunately, the report results are not that
Stephen Lavoie
March 16, 2021
Blog
CRM Managed Services: The Benefits of Outsourced CRM Administration
CRM Managed Services provide a proactive approach to CRM support. The blog below, written by Robert Haines, Director of Customer Success & Managed Services at
Robert Haines
March 16, 2021
Blog
6 Sales Targeting Strategies to Reach the Right Prospects
Sales has long been regarded as a numbers game. The more prospects you pump into your sales pipeline, the higher your chances of closing a
D'Andre Davis-Taylor
March 2, 2021
Blog
MasterSolve Announces New PCI Compliance Offering for Self-hosted SugarCRM Environments
Elite SugarCRM consultancy partners with Sitelock to build the world’s only enhanced security solution that meets PCI and HIPAA compliance, and it is built for
MasterSolve
February 12, 2021
Blog
Lead scoring: Mapping Prospects from MQL to SQL
When it comes to tracking the effectiveness of your marketing activity, nothing gives you more info than a well thought out lead scoring process. Lead
D'Andre Davis-Taylor
February 4, 2021
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