The Answer To CRM Complexity
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
CRM complexity has grown over the years. It’s not easy keeping up with training, certifications, best practices, new features, strategic alignment, or the myriad of
In the following podcast, Sean Ouimette—a 20x Salesforce certified professional, Center of Excellence expert, and MasterSolve’s Salesforce Practice Leader—explains the benefits of having a Center
So what’s the secret of ensuring that your CRM system is adequately aligned to your organization’s business strategy, maximizing its long-term value? The answer is
You may have heard the adage, “Customers are the lifeblood of any business.” They supply businesses with revenue which enables them to grow, prosper, and
In a constantly changing environment, staying competitive is a huge task. Customers’ needs and preferences change quickly. Coupled with emerging technologies like machine learning, artificial
When it comes to sales, it’s essential to have a strategy for how you deploy your sales representatives to the front lines. However, the process
Finding new customers is challenging. You have to actively search the market, stay up to date with recent trends and perfect your existing processes. Sadly,
With original data and actionable insights, this agility playbook will help enterprise businesses stay ready, no matter what comes next. In the past year, everything
In order to secure approval and a budget for a CRM, you need to create a business case. A CRM business case defines the return
How mature are your departmental and organizational processes? By reviewing the maturity level of your processes, you will understand which methods need to be developed or improved before you implement a new CRM system.