“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Email Marketing trends will never die. It has been declared dead several times in the past even with Facebook’s Sheryl Sandberg famously predicting its end
Oftentimes people are confused about what sales and marketing do and how their roles differ from each other in an organization. Separately both marketing and
Take Our Kids to Work Day is an annual career exploration event, held every November, where Grade 9, Senior 1, and Secondary III students across
https://youtu.be/D69sjMJ0V3gThe integration of your marketing automation platform with your CRM is essential to the alignment of your sales and marketing teams. However, automatically syncing data
This is a guide to the broadly accepted meanings of terms commonly used in the Marketing Automation realm; it’s intended to be a living document,
https://www.youtube.com/watch?v=VmU_t3JcukAAlthough there are a number of factors that affect your overall email performance, the basics start with design. In this video, three specific design details
MasterSolve was recently profiled by Heather Mueller from SugarCRM for their ongoing series of SugarConnection sponsor interviews. You can read the interview below or on
Bill Gates knew what he was talking about back in 1996 when he wrote Content is King. More than 10 years later, that theory reigns
At Sugar 9’s core is a system that allows customers to accelerate their sales from start to finish. Every new capability in the system was made with acceleration in mind. As a result, it allows customers to collaborate and communicate more effectively, make faster quotes, gather more data on their customers and make decisions quicker. All this with more automation and stellar SOC2 compliance make Sugar 9 a poster child for speedy effective performance.
It is in general knowledge that forming an online presence through your social media platforms is the inevitable element for developing excellent customer relationships, increasing
