Poor Data Quality Leads To Poor Customer Experiences [eBook]
Organizations leverage data to enhance their customer experiences. Good quality data is used to guide marketing and sales decisions, help organizations set goals, and control
“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
Organizations leverage data to enhance their customer experiences. Good quality data is used to guide marketing and sales decisions, help organizations set goals, and control
Memorable customer experiences do not happen by luck. Think about an outstanding customer experience you have recently had. This positive experience was only possible due
The success of a CRM implementation depends greatly on how well end-users are trained and how well they adopt the new technology. Investing in CRM
Customer experience is the most significant competitive advantage you can have as an organization. Without a customer experience (CX) strategy or roadmap, it will be
You are more likely to achieve your business goals by correctly aligning your CRM to those goals. But how can you align them properly? This
The average CRM return on investment is $8.71 for every dollar spent. But is this a realistic number that most organizations can expect to attain? To
Technology is an essential building block for any customer experience strategy. Unfortunately, technology can often feel like a roadblock to productivity when internal tools don’t
The quality and accuracy of your customer data can make or break your customer experience. The better your data, the better positioned you are to
Customer experience is one of the most impactful competitive advantages you can have and it’s a great way to stand out in your industry. Unfortunately,
It’s not enough just to create a customer experience strategy; you need to put it to use to reap the benefits. Use this guide to gain organizational moment to improve and optimize your customer experience strategy