“Turn the Light On” is the official MasterSolve blog. It is a collection of information, best practices, and news relating to CRM, CX, marketing automation, and cloud technologies.
A Toronto-based marketing agency increased user adoption to 80% and reduced operational costs by over $130,000 per year with MasterSolve’s CRM Optimization services.
SiteLock is a high-tech security company that uses Sugar Sell and Sugar Market. After working with MasterSolve, SiteLock was able to migrate 300+ users, 7 million accounts & contacts, and 14 million subscribers from their legacy CRM.
Having and using a CRM does not mean that your organization is customer-centric. In order to be customer-centric, an organization must transform the way it
Gaining buy-in and commitment from your executive leadership team for CRM implementation is critical in whether the investment will succeed. A lack of leadership support
If your organization is thinking of investing in your first CRM or planning to move to a new one, it’s essential to weigh the benefits
GN Thermoforming Equipment is a leading manufacturer of high-quality plastic packaging and they use Sugar Sell to manage their business. After working with Mastersolve, GN was given the tools to input all customer feedback and technical inquiries in one place. This standardized processes and removed inefficiencies, saving GN time and money.
Elliott Matsuura Canada Inc. is a manufacturing company that uses Sugar Sell and Sage 300 to supply their customers with machine tools for metal cutting and fabrication. MasterSolve tailored Elliott Matsuura’s CRM system to provide them with robust reports on activities and visits and optimize their system to help sales reps save time on data entry.
In this short video, our Co-Founder and Chief Technology Officer, Chris Cassity, shares his thoughts on why CRM implementations fail. Key points: Company leadership plays
This month thousands of global organizations will be renewing their CRM licenses. In this recorded webinar, we discuss what questions you should ask before renewing
As Dreamforce TX 2020 comes to a close, we wanted to provide you with a summary of what you may have missed from the event.
